Build a dating app without code

In 2013, Tinder revolutionized the online dating industry with a simple system: swipe right if interested, left if not. Today, dating apps are one of the most profitable app types in the market. In fact, dating app revenues* have increased every year since 2015, reaching a stagering $5.61 billion in 2021. Want to build one without code? You’ve come to the right place.
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Why build a dating app?

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How much does it cost to create a dating app?

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How to create a dating app step by step

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These are some features that most dating apps have

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Now it’s time for UX/UI design

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How to start making money with your dating app

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Start monetizing your app

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Why build a dating app?

Firstly, dating apps are highly profitable. The number of people using dating apps has increased from 198 million in 2015 to over 323 million in 2021. Plus, research shows users spend an average of 7 weekly hours on dating apps*. So what do these numbers mean for you? There is undoubtedly a high demand for dating apps.To put things into perspective 20% of relationships are initiated online. So, stop wondering and start building!
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How much does it cost to create a dating app?

The costs for developing a dating app with the traditional UX/UI and development iterations vary from around $35,000 to $100,000 depending on the number of features that you want to offer. Don’t forget, you’ll also have to invest money in marketing, so consider a promotional budget as well. With Bravo Studio, you can save time and money and build a dating app for iOS and Android without code. Additionally, since our plans have fixed prices regardless of the number of features you want to implement, you’ll have a guaranteed price upfront. You can kick it off with our free plan and then move to our Olé plan to be able to have unlimited app projects with all types of data binding and features. With Olé you’ll also be able to share your app via email or link, and have access to unlimited app builds for publication.

How hard is it to create a dating app?

Building an app with Bravo is really easy. You don’t need to be a pro designer or a developer to get things moving. So, where do you start? You need to define your target audience and then come up with a rock-solid strategy for your app to stand out.
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How to create a dating app step by step

Building an app is not just about using the right tools and designing nice wireframes. These are some steps you need to follow:

First, you to do need some research

You don’t need to waste 3 months carrying out extensive research, but there are some basic steps that we recommend covering before diving into the design and no-code development stages. Let’s take a look:

Define your audience

As usual with any app the first thing you need to do is define and understand your target audience, which will significantly influence the success of your app. It’s not about excluding groups, but rather to really understand who your main users are. Broadly put, your targeted audience can be classified based on demographics or psychometrics. Demographic factors include gender, age, location, income, occupation, race, ethnicity, and marital status. Psychometrics are more based on behavioral traits.

Analyze your competitors

Let’s consider the most popular dating apps. Which features do they share and what are their unique selling points? What’s the user flow like in each of them? Go through the reviews of both the most and least popular dating apps, note down features, grab a pen and a piece of paper and start sketching your app’s wireframes.

List the features you need

The amount of features you can add to your app is almost endless. A good plan is to list the features that your competitors are offering and then prioritize with an impact and effort matrix.
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These are some features that most dating apps have:

Profile

Every dating app needs a profile section, given that this is the first wave of interaction between users. It can be as detailed or as minimal as you like. You definitely want to consider allowing your users to add photos, and perhaps videos or links, too.

Chat

One of the most common features found in dating apps are chats and messaging. This is how your users can start talking, meet and, eventually, start dating.

Matchmaking

If you build your app with Bravo Studio, it will be tailor-made. This means that you can add filtering rules and conditions that you consider to be relevant for your audience. Want the matches to happen according to location, age, gender, or astral card? This is all possible!

Social Media login

Allow users to login with their preferred social media. Make their sign up process easy and fast. This way creating their profile will be almost seamless since it can capture their name, picture and any other relevant data like location, age, etc…
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Now it’s time for UX/UI design

Once you’ve defined your target audience and the main features, you need to transform your drawings and notes into real wireframes. With Bravo Studio, you can choose to design using Figma or Adobe XD. Bravo Studio integrates with both design tools which will then convert your design into a real app.Bravo Studio offers 100% design flexibility. This means you might want to use a template (but you don’t have to!) Always remember that an intuitive design is the greatest demand for any app user. Your design should incorporate the most important information on a single screen and have different text hierarchies. Planning where everything appears and settling on a solid UI design path is extremely important for your app.

Build your app without code

Once your app has been designedyou are ready to start Bravorizing! Create your free account and connect Bravo with Figma or Adobe XD. You can follow these tutorials if you need any help.

Don’t forget to test with your users

Once you have imported your design to Bravo Studio and it’s almost ready to go,  you might want to run a couple of tests with a couple of brief meetings with users that belong to your target audience. You can easily do this by sharing your app via Bravo Vision previewer app.This will help you gain fresh feedback and go through one last iteration. Wondering how many tests you need to conduct? Research shows that testing with 5 users is enough*.Define a series of tasks your users need to complete and record the meetings. Then go over them and work on relevant changes.
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How to start making money with your dating app

There are a couple of features you might consider in order to start making money from your app. Of course, you first need to build it and validate your ideas and test it out with some users, but then you’ll need to monetize your app. Here are some tips for doing this:

Add new users to your dating app

Once your app is published, you need to work on a solid app-marketing strategy to get as many users into the top of your sales funnel as possible. The aim should then be to transform as many of them as possible into paid users.

Create brand awareness

Try and get your app onto Product Hunt or other platforms that create buzz around apps. Additionally, do your research to define which social media channels you need to be on. You should only focus your efforts on the channels that your users are using (e.g.TikTok and Instagram are essential for younger audiences), and the key is to keep the content coming!

Create an ad campaign

Investing money on ads can boost your user count. Start with a small budget, and make sure to keep on optimizing as you go.

Work on your App Store and Google Play optimization

Just like with SEO, you need to have the right keywords associated with your app so that people can find it. Make sure that any titles, descriptions, images or other information is all aligned and optimized.
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Start monetizing your app

Almost every dating app is free to download initially but offers in-app purchases later in the user journey. It’s nice to have a lot of downloads but in order to boost profits, you need to pick a monetization strategy. Here are some ideas:

Subscription

Many dating app startups have plans that charge monthly or weekly fees for specific benefits such as extended timeline to answer a message from a match, ‘super likes’, knowing who visited your profile, specific filters for profiles, incognito mode, undo send for messages and expiring messages and photos. Considering that many users take breaks from dating, it might be a great option to offer shorter billing periods.

Adverts

Since most apps function with a freemium model, they include online some add sponsored areas and talk with companies that are willing to pay to put an ad in your app. Plus, you can charge users to enjoy an ad-free experience.

Ecommerce

Some apps monetize offering cool merch to their users in an internal ecommerce. For example, Grindr has an ecommerce store where they sell merchandise customized to their target audience.

Games and Quizzes

Dating apps can also offer their users a choice of online paid games which they might want to play with others to “chill out” or chat over a shared interest or hobby.

Membership fee

Last but not least, you may decide to charge users to download your app. In the dating apps world this is not the most common thing to do because it will limit the number of people in your audience but if you manage to create a unique value proposition or a special matchmaking algorithm, it might as well work out.
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Start Bravorizing today

Fastly test or launch powerful and beautiful apps.
No code necessary.
Get started for free
Start Bravorizing today
Fastly test or launch powerful and beautiful apps.
No code. Yes Design.
Get started for free
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