Start monetizing your app
Almost every dating app is free to download initially but offers in-app purchases later in the user journey. It’s nice to have a lot of downloads but in order to boost profits, you need to pick a monetization strategy. Here are some ideas:
Many dating app startups have plans that charge monthly or weekly fees for specific benefits such as extended timeline to answer a message from a match, ‘super likes’, knowing who visited your profile, specific filters for profiles, incognito mode, undo send for messages and expiring messages and photos. Considering that many users take breaks from dating, it might be a great option to offer shorter billing periods.
Since most apps function with a freemium model, they include online some add sponsored areas and talk with companies that are willing to pay to put an ad in your app. Plus, you can charge users to enjoy an ad-free experience.
Some apps monetize offering cool merch to their users in an internal ecommerce. For example, Grindr has an ecommerce store where they sell merchandise customized to their target audience.
Games and Quizzes
Dating apps can also offer their users a choice of online paid games which they might want to play with others to “chill out” or chat over a shared interest or hobby.
Last but not least, you may decide to charge users to download your app. In the dating apps world this is not the most common thing to do because it will limit the number of people in your audience but if you manage to create a unique value proposition or a special matchmaking algorithm, it might as well work out.Start building