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November 8, 2023

Prototyping: The Key Ingredient for Product Triumph

Dreaming of a triumphant product launch that leaves your audience in awe? Well, buckle up, because the road to success is paved with meticulous product development. And right at the heart of this journey lies a game-changing ally: prototyping.
Marta Serrano
Marta Serrano

Launching a new product isn't just about having a killer idea and some luck on your side. It's a thrilling yet risky ride, where success isn't always guaranteed, even if the data seems promising. Amidst the administrative tasks and behind-the-scenes hustle, lies the core of it all: product development and the fascinating world of mobile app prototyping.

Think of it as embarking on an exhilarating rollercoaster ride. It's a journey that involves navigating through excitement and uncertainty, all while adhering to data-driven strategies. But here's the kicker – apart from tackling the necessary administrative groundwork, you're diving headfirst into the nitty-gritty realm of product development and, of course, the art of prototyping. And let's not overlook the hidden gems that come with prototyping – a treasure trove of advantages that could make or break your product's path to success.

What is prototyping?

Concepts are inherently flawed. In today’s world, there’s no certainty that your idea will succeed or unfold exactly as envisioned. This is where the significance of prototyping becomes evident. In essence, prototyping involves actualizing your concepts, subjecting them to real-world trials, gathering valuable feedback, and subsequently refining your design to enhance it further.

Prototyping aids creators in transforming vague ideas into tangible products. It facilitates seamless teamwork and the identification of enhancement prospects. Above all, it ingrains a trial-and-learning approach into the heart of product development, significantly enhancing the overall effectiveness of the process.

What is a prototype?

A prototype is an early version of a product or concept, designed to test and refine ideas before the final production. It’s a tangible representation that helps identify issues and gather feedback to improve the design.

What’s the purpose behind creating a prototype?

Prototyping involves transforming your product concept from just an idea into a tangible reality. Essentially, a prototype serves as a physical representation of your product, taking on a specific shape and form. The range of prototypes available is diverse, each designed to achieve distinct objectives, and tailored to meet your present or future requirements.

Through the creation of an invention prototype, you can reduce the risks tied to new product development and enhance its cost efficiency. Yet, these represent the key advantages of prototyping, encompassing a range of objectives achievable via the crafting of your product prototype.

Now, let’s delve into the core objectives of prototyping.


1. Validate customer demand and save your time & resources

Your customers should be the main focus of your business. Your product is all about solving their issues and needs. So, getting your target audience interested in your product prototype provides the data you need to decide if your idea is worth investing in.

2. Play and discover your path forward

Craft a proof of concept prototype to verify the feasibility of your idea. This prototype is vital for outlining your journey and strategizing your budget effectively. If, for any reason, your invention concept turns out to be overly intricate, costly, or unfeasible, you can table it for the future and move on to another.

3. Enhance and evolve the visual aspect of your product based on meeting customer expectations

In the modern market, consumers have elevated their expectations for the quality and appearance of products they purchase. The process of prototyping offers a plethora of chances for enhancement, encompassing both technical and aesthetic aspects. Interestingly, improvements in one area can drive improvements in the other and vice versa. With each design iteration during the development of a new product prototype, you edge closer to meeting those standards and creating a product that truly resonates with the end user.

4. Open the Experimentation door to learn

Recall our previous observation: it’s important to gain insights about your product from a prototype. Refrain from hastily assuming that a prototype perfectly fulfills its intended function or comes very close to it. Seize the chance to scrutinize your product in its tangible form and contemplate potential enhancements, whether in terms of design or production.

5. Gain investor support by showing, not telling

Seeing is believing, right? That’s why, when you’re seeking funds for your product, having a functional prototype is a smart move. This prototype effectively conveys your idea to potential investors. A working product prototype, especially, is instrumental in accomplishing this. It not only demonstrates your concept in action but also provides a tangible sense of what the future product will look and feel like. That's why choosing a prototyping tool that offers native features will help you create the most life-like prototype possible that investors will really get a feel for.

6. Build the most real prototype and MVP you can while minimizing production costs

Prior to implementing a comprehensive feature, every product development process must begin with a proof-of-concept. Rather than investing excessive time in refining what might seem like the perfect feature or product, it’s wiser to create a Minimum Viable Product (MVP) and put it directly in the hands of users to gauge whether it meets their expectations. This approach allows you to significantly reduce costs in the most expensive phase of product development while ensuring impeccable outcomes.

There exist numerous methods for crafting your initial MVP, with the primary goal being to replicate the most authentic user experience possible. Creating a high-quality prototype is one way, to ensure users can hardly distinguish it from the final product.

Upon users’ immediate engagement with a product, their minds swiftly process feelings and thoughts about the encounter. Providing an authentic experience is the ultimate aim.


Prototyping is an art, appreciated in diverse ways depending on individual circumstances and contexts. The allure of new product prototype development lies in the endless possibilities for uncovering more about your product and achieving more with it. Maintaining a keen focus on additional objectives in your prototype can help maximize your product’s potential to the fullest.

Looking to build a prototype?

Using existing tools on the market like Figma and Bravo Studio to craft high-quality prototypes or MVPs for your user base.

Bravo Studio provides a range of native app features and integrations such as push notifications, haptic feedback, input fields, animations, map & localization, animations, transitions, and many more. As well as this, the tool enables you to connect real data from your backend or third-party sources via APIs, enhancing the authenticity and functionality of your designs.

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